Different Thinking
for Different Results
3rd Edition

Working from his experience as a strategist with the U.S. Air Force and as a consultant to some of the world's largest corporations (Exxon, IBM, Johnson & Johnson, Texaco, EDS, CSC, General Mills, Hoechst Celanese, Procter & Gamble, Kentucky Fried Chicken, Chase Manhattan Bank, R.J. Reynolds - and the US Army, Navy and Air Force), Rolf Smith has refined and detailed his seven levels for creating radical, results-driven changes in the second edition of his book.

Aurthor's observations on the new 2nd Edition

Smith packs the book with case studies and real-life examples to demonstrate how creativity, thinking different, and boldness can yield results and solutions far beyond an organization's expectations - and even produce results previously believed impossible. He has empirically derived seven distinct, increasingly challenging and significantly different Levels of Change and seven corresponding mindshifts in thinking:

At each Level of Change the book describes specific innovative approaches and techniques with step-by-step details of exactly "how to use" the creative thinking tools and processes. These tools and techniques are tied together with Smith's Thinking Expeditions as an over-arching theme that runs throughout the book. He uses the expedition metaphor to mindshift corporate groups and lead project teams through the 7 Levels of Change to breakout thinking and breakthrough results. It clearly works.

Learning to be creative with big, bold, outside-the-box thinking is the key to bringing about constructive change, and Smith explains how in this "must have, must read" book -- a real Fieldguide for anyone who is struggling with leading change, moving into the unknown, and trying to make things happen.

At the end of each chapter, Smith focuses on personal change through a process of mentally self-incorporating as an innovator, and integrates all 7 Levels into Me, Inc.® as step-by-step personal changes.

The 7 Levels of Change is illustrated with 115 copies of 35mm slides from a set that Smith uses as the baseline for his presentations and workshops. A basic set or a full Power Point version are available for purchase.

You may order a copy of the 3rd Edition personally inscribed and autographed by Rolf Smith, postage paid (USPS), directly through the School for Innovators by mailing a check or money order for $16.50 to:

The School for Innovators
907 Alamo Road - Alamo Springs
Fredericksburg, Texas 78624

To place an order using VISA/Mastercard or AMEX, please call the School for Innovators directly at
(830) 992-2153.

To order larger quantities of the book, personally inscribed and autographed for teams or groups, please e-mail us with specifics.

PRAISE FOR THINKING EXPEDITIONS AND THE 7 LEVELS OF CHANGE:

"

Seven Insights into Innovation. Rolf Smith's first edition was a good, original primer on the subject of change. In his second edition, he has managed to take the basic theme and turn it into a significant work that should become essential reading for anyone who is interested in or involved with innovation. Easy to read and original. If you are the sort of person who can do this, please follow his advice and jump around the book from one shiny little jewel to another. Even try reading the chapters from the back to the front. In this way you can experience the insights into common sense and the unknown in just the same manner that Smith and his contributors cobbled the ideas together. Definitely recommended for those who are interested in a diffferent approach to how change and innovation affects our lives - and vice-versa." Synchrodipity Houston, Texas

"

Brilliant and engaging, a 'field guide' for Change Agents! Smith's outstanding book is based on his considerable experience as a 'change agent' and innovator. It is a 'how to' book for people, corporations or organizations who are facing challenges they don't know how to deal with. It is a book about RESULTS." Captain RJ Vernon, US Navy Dean, Defense Systems Management College

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A Great Practitioner's Guide to Innovation and Thinking. This book is one of the best I've read about how to change the way you think and do work in the business world. It triggers ideas about how to capture and develop ideas for commercial value, and it gives you a framework for actually "doing something different." Tom Wojcik Hoechst Celanese Corporation

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Exceptional guide for business leaders to facilitate CHANGE. The toughest things to change in any business are your people and their processes. …Rolf Smith has examined the necessary steps to lead every member of your organization, regardless of style or personality, through the enormous, necessary changes required of all successful businesses. …I highly recommend this book and look forward to any additional future books by this author...it's graduated from our bookshelf to our desktop." Barbara Blackwell San Diego, CA.

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If your goal is Out-Of-The-Box results, Read This Book! Rolf Smith, this book, and an 8-day Thinking Expedition (The School for Innovators) led by Rolf in the mountains surrounding Estes Park, Colorado (October 1998) has changed my life and put me on the path to personal and professional growth and accomplishment." Ronald Koenig Director of Creativity and the Arts Northwood University, Midland, MI.